Karitane approached NDStudios to design and develop a socially connected site that would talk directly to their intended demographic, young parents. The site needed to have a space for these young parents to talk about their ‘realities’.
Tapping into the already existing communities of young parents, we created a structured forum for these communities to share advice and have discussions. We developed the Talking Realities brand. For this brand to succeed it would need to have a strong digital presence, including a site with a fully integrated facebook discussion page. We also developed a blog, twitter page and facebook community.
